Case Study

The Leadership Shift That Tripled Revenue

How one founder’s shift from reactive to intentional leadership rebuilt trust, realigned his team, and unlocked 3x revenue growth on the path to a significant raise.

The Situation

The CEO and their co-founder were often at odds and struggling to align on the company’s direction. Though sharp and deeply driven, the CEO came across as reactive and disorganized. He hadn’t yet built the systems or habits needed to lead at scale, and it was taking a toll.

There were no regular leadership meetings or one-on-ones. Goals were vague. They didn’t trust the team enough to delegate and hadn’t put the right people in the right roles. The CEO was carrying too much, and their intensity often spilled over in ways that strained relationships and created confusion.

Coaching Goals

We set out to help the CEO:

  • Communicate with more clarity and calm—especially in moments when pressure was high and steadiness was key.

  • Let go of doing it all—delegate with trust, give others room to step up, and stay focused on the tasks that only they can do.

  • Build a team they could rely on by putting the right people in the right roles and creating rhythms that bring structure and focus.

  • Step out of survival mode by setting healthier boundaries, managing stress more intentionally, and carving out space to think, plan, and lead.

Our Approach

Velocity coached the CEO to reshape their leadership approach by building stronger structure and communication habits that encouraged a culture of accountability, focus, and results.

  • Uncover blind spots with a 360 leadership assessment. Honest feedback revealed how they were leading and where to improve, laying the foundation for growth.

  • Communicated with more intention. They learned to start conversations from a calm place, which helped him lead with clarity and empathy—even in overwhelming moments.

  • Created clean agreements. We introduced a dead simple system: who does what, by when. It gave them a way to delegate clearly and hold people accountable.

  • Rebuilt the leadership structure. Together, we clarified the vision, got the right people in the right roles, and set up regular meetings and one-on-ones.

  • Implemented OKRs. We put a clear goal-setting framework in place to align the team and drive execution.

  • Focused on stress management. Simple habits like regular exercise helped him stay grounded and clear-headed.

Behavioral Shifts

After a few months, the CEO:

Showed increased confidence and energy. They showed up more self-assured and energized, bringing greater clarity, resilience, and presence to the role.

Developed a stronger, more inspiring leadership style. They became a more effective and motivating leader while building and empowering the right team.

Built a more disciplined system for management and accountability: They established a steady operating rhythm with regular meetings, clear OKRs with ownership, and role clarity that played to people’s strengths.

Key Outcomes

This transformation reshaped how the CEO led, how the team operated, and how the company executed—unlocking the clarity and structure needed to triple revenue in just one year.

For the CEO:

  • They became a calmer, confident, and inspiring leader, especially under pressure. Their shift from reactive to intentional leadership built trust, boosted team morale, and set a new, energized tone across the company.

  • They now feel grounded and optimistic about the team’s ability to execute the long-term vision. With the right people in place, they’re leading with greater clarity and momentum.

For the Team:

  • The leadership team realigned, including a thoughtful restructuring that allowed everyone to thrive within their zone of genius

  •  Clear ownership and accountability through OKRs and single-threaded responsibility across the team helped sharpen execution across the board.

For the Company:

  • The changes at the top sparked a culture-wide shift in energy, focus, and alignment.

  • Annual revenue more than tripled in one year.

  • They’re now on track to raise a major growth round with a significant valuation to continue scaling with momentum.